Basically, it boils down to: I use software that collects various stats about numbers and locations of site visitors (WordPress plugins including Jetpack). I use this information mainly to ask questions like “Why are people from South Korea visiting my site? Is it because I keep mentioning I play Overwatch?”
I also collect names and email addresses in my email newsletter signup. This data is stored at a third party mail distribution provider (Mailchimp) and backed up in a cloud storage provider (Dropbox). The email list is opt-in and recipients can opt out at any time, even after the download their free book. I’m totally cool with that.
I don’t run ads on the site, but if I did, it would be through some kind of third party provider over which I would have little to no control. Which is pretty much why I don’t do it.
If you have questions about the policy or how I use your data, feel free to ask them in the comments below (anonymously, if you prefer).